WORKSHOP ON “DIGITAL MARKETING IN HEALTHCARE”

WORKSHOP ON “DIGITAL MARKETING IN HEALTHCARE”
A workshop on digital marketing in healthcare was held on Saturday, 23 rd February 2018.
Over the past few years, every industrial sector is welcoming the big data and digital
marketing in its line of business due to its numerous advantages. The rapidly growing
healthcare sector is also one of them.
The workshop commenced with a brief overview given by Mr. Vikas Tiwari and Ms. Sonal
Kabir; students of Symbiosis Institute of Health Sciences, about the contribution of symbiosis
in the field of digital marketing in the form of its Facebook page and SIHS blog.
Session 1:
Time: 10.00 am – 12:45 pm
Guest speaker: Mr. Swapnil Narake is a Digital Marketing Trainer and currently works as a
Marketing Manager at Sahyadri hospital, Pune.
Mr. Swapnil, very adept in his field of work, introduced us to the basic concepts of digital
marketing. He spoke about how digital marketing differs from traditional marketing. Digital
marketing is cost effective, simple to measure and gives real time results and is advantageous
over traditional marketing in a way that location targeting becomes very easy. We learnt
about calculating the cost of a newspaper and a radio ad. We also learnt about the different
modules that it comprises of. He impressed a lot upon Search Engine Optimization (SEO)
and the importance of studying both keywords and content in SEO. Mr. Narake quoted “A
Good content is not necessarily an SEO friendly content” and explained it further. Another
module that was focussed upon was ‘web analytics’ which is vital for making a marketing
strategy. He talked about creation of a blog that requires two main components- Domain and
Hosting. Other modules discussed were social media optimization and marketing, email
marketing, affiliate marketing and app store optimisation.
It was indeed an enlightening session where plethora of knowledge was shared by Mr.
Swapnil Narake within a few hours.
The session concluded with a Q&A round. This was followed by a vote of thanks by Ms.
Aswathy Kutti.

Mr. Swapnil Narake

Mr. Vidyabhushan Arya

Session 2:
Time: 2:00 pm – 4:00 pm
Guest Speaker: Mr. Vidyabhushan Arya, Assistant Media Director
The topic for this session was Brand management through Digital marketing.
Mr. Vidyabhushan quoted “India has a huge scope in brand management”.
He showed us a video of Baba Ramdev who is well known for his brand ‘Patanjali’, which
suggested how a brand can bring about a social media revolution. He spoke about novelty of
digital marketing in terms of its relevance, personalisation, cost effectiveness, scalability,
measurability and scope for high engagement. He emphasized on digital marketing as a way
of promoting sales and increasing brand awareness. Mr. Vidyabhushan discussed different
forms of media, roles, benefits and challenges of the same. He also spoke about the
importance of having knowledge about users’ behaviour in digital marketing. This was
followed by a video of our honourable Prime Minister Narendra Modi talking about “the
inevitability of digital marketing and its continuous growth over the years.” He impressed
upon a fact that in spite of digital marketing being an effective tool, it hasn’t been able to
replace traditional forms of marketing which still happens to be the most reliable source of
information.
The workshop concluded with a vote of thanks by Dr. Supriya Sharma.
The workshop created a positive impact on the minds of students. It provided us with the tips
and tricks of working efficiently as healthcare managers by making optimaluse of digital
marketing.

WORKSHOP ON SUPPLY CHAIN MANAGEMENT

Having had an experience of wide learning of the subject of materials management in the first semester syllabus, valuable light was thrown upon the supply chain management in healthcare and its interconnection with information technology. The 1 st year MBA-HHM students of SIHS attended this workshop on 26 th February 2018, which began with its 1 st session, the process of supply chain

management. This session witnessed a lecture by Col. Dr. Vijay Deshpande, who apart from being a previous faculty member happens to be an expert in the subject.

Having had an experience of wide learning of the subject of materials management in the first semester syllabus, valuable light was thrown upon the supply chain management in healthcare and its interconnection with information technology. The 1 st year MBA-HHM students of SIHS attended this workshop on 26 th February 2018, which began with its 1 st session, the process of supply chain

management. This session witnessed a lecture by Col. Dr. Vijay Deshpande, who apart from being a previous faculty member happens to be an expert in the subject.

The second speaker for the day was Mr. Mohan Nair from the Indian Institute of Materials Management. Mr. Nair conducted a session on Key issues in healthcare supply chain management and enhancing supply provider relationship to cut down coats and improve quality.

The afternoon session started at 1.15 pm with the introduction of the speaker Mr. Mohan Nair. Mr. Nair started the talk by giving an introduction to supply chain management and his work experience in the industry. The main focus of his talk was the opportunities and challenges in supply chain management. He introduced the students to various concepts such as Just in time, Total quality management, supply chain cost, and demand chain management. He then gave the students an

exercise to give an estimate of the number of people involved in a supply chain to deliver a rice meal at a restaurant. This was done to give the students an idea about the expanse and importance of each component of the supply chain. Mr. Nair then spoke about the major challenges faced in India within the supply chain. These were namely poor infrastructure, inadequate technology, difficulty in managing scalability and shortage of skilled workers. He then went on to give examples of organisations with excellent supply chain management in India.

These were Amul, Haldirams condiments, Parle G biscuits, and ITC limited. This was then followed by a question answer session. The talk was concluded with a quote by the speaker which was “SCM is a philosophy, logistics is an enabler”.

Spread the awareness: Save a life

Sridevi dies of cardiac arrest.

It’s a huge loss to all those concerned, connected, and the followers of her good work. Social media, news network etc are filled with condolence messages. Soon all of us will be back to our routine mundane chores of life and it will be forgotten that she could have been saved.

LEARN TO IDENTIFY CARDIAC ARREST AND LEARN TO IMPART CPR. ONE DAY YOU COULD CHANGE THE DESTINY OF SOMEONE. BE A LIFE ANGEL.

Please join hands to spread the awareness. Watch the attached video and get training about this potentially deadly yet reversible cardiac condition.

Workshop on Internet of things (IoT) held on 25th January 2018

A workshop on Internet of things was conducted on 25 th January 2018, Thursday .Internet of Things is becoming the necessity of time and a basic requirement for any organization and thus it is essential for students and budding Managers to learn the basic fundamentals of IOT and apply the same in their organizations while dealing with practical problem.

Session 1 - The session started at 9:30 am with an inspiring quote on internet by Miss Vanshika Sengar and introduction of first speaker Mr Rajesh Vartak. The topic of the session was cracking the code of generation next information. As we were all new to the topic he started with the basics of internet, how automation/programming has become a fourth language, Gartner technologies 2016, Technology growth, invention of JAVA and future technologies like SMAC .He explained how merger of the two that is physical world (sensor) and digital world (SMAC) lead to Internet of Things. We were also taught about the stories of analytics, Machine learning andDeep learning.After the basic introduction we were then explained about what is IOT, future of IOT i.e. IOT preparations in 2020, layers of IOT, what is an IOT device, emotional internet of things and components of IOT. The session ended with a video on how oracle IOT upgraded a car racing game to a real life experience.

Session 2- The second session started at 1135 hrs and was conducted by Mr Harish Rijhwani. The topic of the session was Impact of IOT on Healthcare vertical. He taught us about the three square market, what can IOT connect to, he showed us a video on social web of things, how IOT can help from appointment in a healthcare centre, bed management,Medication control,Management of room temperature and tracking of hand hygiene compliance and patients with the help of RFID. He emphasized on the use of IOT for sensors for points of care and ICD which helps in medical transcription, coding and billing. He cited the example of organization like Ohio Health, Apollo Hospital,Chennai and Manipal Bengaluru which are using IOT for efficient running. He ended the session with challenges in implementing IOT in healthcare and how do IT companies play a role in its development, integration and R&D which was followed by a lunch break.

Session 3- The final session for the day started post lunch at 1400 hrs. The session was conducted by Dr.Neelesh Kumbhojkar. It was an interactive session with Dr. Kumbhojkar asking the students multiple questions .The main focus of the talk was 'demystifying the technology trends in healthcare'. Dr Kumbhojkar started by talking about the current scenario, technology, market segmentation and latest happenings in the industry. He then went on to talk about the range of devices and growth talking place in the industry with  respect to internet of things. Later on he talked about the reasons for growth, expectations in the future and importance of developing skills in big data. The session was concluded after a discussion on various career opportunities in the sector for the MBA-HHM students.

26th January celebration by SIHS